In this article, I will skip number 2 and 3 (social media and blogs) since these two methods are very well known and there are plenty of websites telling the guidelines and the tools for that. Instead I would like to focus on number 3: online communities.
Online community is my favorite tool since it reflects the spirit of our generation: People helping people online. Users can share and help each other proactively on frequently encountered problems in a single platform. Let me tell you the three awesome things if you use these platforms:
- You will save money and time with this method since your need to allocate resource for handling questions/complaints will be less
- You will have more control over what your customers think about your products / services and if they recommend or not.
- You will be able to capture new ideas that you have never thought about, if you initiate discussions and enable customers to build up on each others’ ideas
Here are some examples about these tools and how they can be used: