Before starting, if you haven’t read my previous article, you can read it here.
In this article, I would like to focus on number 2: short surveys & feedback forms. (Let’s use “feedback form” to keep it short)
Feedback forms are a combination of comment boxes and short survey questions. They are usually stimulated with customers’ interaction on the website. Help button, feedback button., after chat surveys, ticket closing surveys are good examples of feedback forms.
In order to capture what your users think about your website, you need to make sure the questions you ask your users are:
- Convenient to answer
- As comprehensive as it can be
- Fun (optional)
Here are the most popular ones that I have used or seen:
1) Getaninsight (a good example of short feedback form)
2) Getsmily (a good example for “fun”, it is called “emolytics”)
3) Feedbacklite (a comprehensive one)
5) Uservoice (this is probably the most popular platform, and my favourite one..)
6) Uservoice – 2 (another product of the same company)
7) Uservoice – 3 (and another one..)
These platforms can be embedded not only to assess your website, but also to make your visitors evaluate your product or service that is displayed on your website. Usually, these products have their own dashboards reachable from their websites.
In fact, it is so easy to deploy those platforms into your website, all you need to do is just to copy paste some codes.
In my next article, I will give examples of feedback forms, dedicated to usability testing.
Image source: http://startupcollective.com/5-simple-ways-to-collect-customer-feedback/