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100+ Magazines in Your Backpack: Next Issue

As a college student, I could spend a good amount of time searching for intriguing content or rely on my professors’ recommendations for finding information that will enhance my knowledge. After entering the business world, I had less time and guidance, so I subscribed to tons of newspapers, magazines, and online alerts. My inbox was overflowing with advertisement emails that came with my subscriptions but I didn’t know a better way of getting diversified, interesting business articles, latest wine reviews, and home decoration ideas.

Then I found Next Issue – the Netflix of magazines. Like most millennials, I haven’t subscribed to a paper magazine since the turn of the century, but I downloaded the Next Issue application in 10 seconds and got an account. I have been a Next Issue user for months and I wanted to share some of the positives and negatives of the application. The plus side:

  1. The pricing model is attractive. The unlimited basic plan includes 133 magazines and gives you a myriad of options to get great content. If you are only interested in exploring new articles and magazines, basic is your choice. Unlimited Premium includes the more popular magazines in addition to the 133 in the basic plan. This is the best if you want to keep up with the weekly and monthly popular articles while exploring new content. A simple calculation will show that you get a great value for the price in both cases if you end up reading two or more magazines (which is very likely).
  2. Unlimited Access to 140+ Magazines.  Now, this may seem like too much and unnecessary, but it isn’t. It is great to have many renowned magazines like Time, The New Yorker, Vogue, and Wired with you all the time, either in your smart phone or tablet. But the real benefit is having access to magazines that you don’t read or know about. This gives you an opportunity to explore any time you want and in any area you want. You will be surprised how much you learn just by surfing your online magazines.
  3. Reading magazines online is fun. Online magazines are interactive so you can click on tabs and new images/comments pop up. It is much more fun than reading articles from a paper copy. If you are not an online magazine reader, I highly recommend trying it out.

Ideas for improvement:

  1. Mac OS X app. The application is only available for tablets, smart phones, and Windows 8 computers. Mac users will sure appreciate reading magazines from Next Issue on larger screens.
  2. Search bar. You conveniently get unlimited access to magazine archives, but you can’t search articles or any keywords. The application desperately needs a search bar to be user-friendly.

Despite these shortcomings, I would recommend the online magazine experience with Next Issue. Whether you are an avid magazine reader or someone interested in exploring content, it is worth your while and the best part is you get free trial to decide for yourself!

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Gizem Sakallı
Always thirsty for knowledge and innovation, Gizem studied Economics at Cornell University and explored entrepreneurship along the way. After working on RedPencere and heading the organization of 3-Day Startup at Cornell during her college years, she joined Reckitt Benckiser, a company known for its entrepreneurial spirit. Currently, she is rotating in sales and marketing positions as a part of the Graduate Development Program, exploring Charlotte, NC, and proudly sharing her entrepreneurship-related opinions on Youngsday.

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