In today’s high stress, fast paced world, content is being replaced by efficiency and ease of access. Long business meetings and detailed reports are replaced by elevator pitches, one liners and executive summaries. They are not necessarily excluding important content but condensing them to a level at which easier access to crucial information is essential, thus making them a good fit for people who value their time.
9Gag, Buzfeed and Upworthy are examples of elevator pitches and executive summaries of lengthy blogs regarding entertainment and interesting content. Bigger thumbnails, catchy titles and maximum 7 clicks to interesting content are creating a small footprint, high impact theme that attracts internet users’ attention, excessively. Without even thinking about the richness of the content, a catchy phrase and an interesting thumbnail can serve as a hook to create millions of visits, while an extremely intriguing content can be dismissed due to lack of visuals and tricks.
Lets take a look at some numbers comparing major players in US with the players in the Turkish market.
|Site||Country||Rank||Site Value*||Monthly Earnings*||Visits/Month||Pageviews/Month|
|Buzfeed||US||124||$ 13,727,978.50||$ 571,999.10||73,282,633||165,618,750|
|Upworthy||US||452||$ 4,046,995.90||$ 168,624.83||27,680,967||46,780,834|
|Onedio||TR||3539||$ 361,758.80||$ 15,073.28||2,452,579||7,946,355|
|8liste||TR||2,437,334||$ 65.70||$ 2.74||932||1,49|
|*Estimated Traffic and Value Data|
As can be seen from the numbers above, currently, Turkish social content platform market is dominated by a single player. After spending time at onedio.com, I can say that, the company is following the footsteps and recipes of its big brothers in America and by altering subjects to suit the taste of Turkish users, they manage to capture highest share in the market and remain the leader. Considering the fact that many of the Y generation in Turkey was raised with TV commercials and exposed to American culture excessively through various media channels (a much deeper subject regarding how capitalism injects consumerism to developing countries), it is very likely a good idea originated from and functional in US can be capitalized in Turkey as well.
As a verdict, there still remains a high potential in Turkish social content platform market considering the fact that all we read and think about in this country nowadays, are politics and economics which do not have room for humor and fun. I believe an entrepreneurial effort with strong team of editors and creative directors can be successful in this low risk, high gains market and obtain a significant share and create significant profits in Turkey.