Today, we are in constant interaction with different people, different organizations and different products and each experience has to be though of. In the realm of millions of brands and products, designing just the product is not enough, anymore. We can find several brand options for the same product we are looking for. However the product that creates a good relationship with its user, becomes more than just an option: it becomes a part of our life.
That is why the design of the experience is as important as the product itself.
Design is not only about the visual.
Every product and service is part of an experience. In order to create the right product or service we have to design the entire experience.
Design of experience is not only about presenting an object; it is about integrating all 5 senses into 1.
Today without even realizing, we are building relationships with objects that we interact with.
Most of the time, we hold on to our phones all day every day. Sometimes, our sunglasses become our most precious belonging. The fact that the relationships we build with objects became more important than their functionality leads into designed experiences.
Designing experiences for the users.
Nowadays our relationships are based upon objects more than people.
For that reason, there are more factors to consider when we are creating.
Picking fruits at a grocery store, waiting for a bus, going out for a nice dinner; the aim is not about thinking just the product or service, but to design each detail that builds the entire experience.
Instead of feeling that you are wasting time while waiting for the bus, we can transform the bus stop into a free time zone, and make this boring activity a moment you wait for every day.
Reframing the questions.
Sometimes the specific questions we ask to solve a problem, lead us to impossible solutions. Instead we can reframe our questions, and solve the problems through designing the experiences.
For instance we may not find a solution for downsizing the line in a supermarket, but we can ask the question: how might we change the perception of waiting in a line by designing the experience into a joyful time?
We may solve a problem by thinking about their experience. Sometimes a new product is not the solution, but reconsidering the experience of that product is.
A well-designed experience is the most invisible one.
Image source: Flickr