Hereby this week’s article on web content management: The tools…
No website in the internet can achieve success without efficient tools to manage it. In today’s technological and innovative world, this rule goes for all businesses as well.
To refresh briefly, to manage a website properly there needs to be:
- Web Content Management System (WCMS) (i.e. Adobe CQ5, Interwoven Teamsite, Joomla!, WordPress etc.)Supplementary tools:
- Image and video editors (i.e. Adobe Photoshop, Premiere or similiar)
- Web development software (i.e. Adobe Dreamweaver)
- Web analytics software (i.e. Adobe Site Catalyst)
- Marketing Automation software (i.e. Eloqua)
- Online asset/document libraries (i.e. Adobe Scene7, Youtube, Livelink etc.)
This list can be narrowed down or expanded according to the features of system the company is using. Some web content management systems provide asset management, web development, analytics and even basic image editing features itself. Of course it’s optional to use multiple tools, no harm as long as decision makers ask the following questions while choosing the right tools/systems. (Excluding cost factors)
- Do they meet the requirements of the company / today’s technological challenges?
- Could it be customized to the company?
- How compatible are they with other tools, operating systems, browsers?
- How easy to use and how flexible from a web content editor’s perspective?
- Are they stable/trustworthy in terms of IT?
What is a Content Management System (WCMS) and how it is related to supplementary tools ?
Back in our childhood, creating a webpage was one hell of a job that only technical people can manage to do so. As you would know, technical minds usually clashes with creative minds. I believe this conflict resulted in extra efforts and low content quality which lead to create something, where everyone can create and manage a website easily, even if they don’t have a clue on HTML, CSS, JS etc..
WCMS are basically online softwares making it possible to create structured websites without the requirement of being technical. If you have the goods of both worlds (technical knowledge + editorial skills) then you would be very promising in such field.
Basic capabilities of a WMCS today should be:
- Automated webpage templates with option to customize if needed (time saver for standard new content entries, also helpful for a solid perception in terms of brand identity and design)
- Administration (user creations and access rights management to keep maximum content security and to avoid mistakes by inexperienced authors which might take the company into critical issues such as harmful content, legal, technical issues etc..)
- User-friendly interface with easily editable content (WYSIWYG* and drag/drop features)
- User-friendly page structure management (easy to edit page hierarchy and navigation structures, just like editing a photo-album in your storage so nothing gets mixed up.) For example:
Summer 2013/USA/New York/photo.jpg
- Source-view (Code-view) of the content when needed (mostly for advanced editors/authors)
- Up-to-date standards of today’s web and regular system updates
- Review environment (to process quality assurance on the server before publishing the page)
- Versioning (ability to create versions of a webpage to save certain edits might be lifesaving sometime in the future by reverting back to an older version)
- Digital Asset Management (A library inside the system to upload digital assets such as images, videos, documents)
- File locks and modification info (WCMS can be used by many editors from different regions. File locks prevent multiple editors to work on the same page at the same time. Modification info of the files are helpful by providing: “Who modified/published the file? And When?”)
Supplementary tools are very important when you are working on a WCMS because editors usually follow the limitations of automated templates therefore there is always a need to:
- Re-size/edit/crop images
- Lower the size of an image or a video, or change image or video format
- Implement tracking codes to the page content to receive analytics reports at a later time (mostly being done by analytics experts)
- Implement marketing automation elements to the webpage such as a form
- Integrate content or link which exist in other libraries such as a video from Youtube, or a document from LiveLink (document management system)
- Make some coding trials to improve content on the website front-end, or to upload custom created .html to the WCMS for special occasions – i.e. Microsites within the WCMS
That’s it for this week but I’ll be full on speed in the same road with case studies. Hope you enjoy!
*WYSIWYG = What You See Is What You Get
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Image source: Flickr