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Web Content Management for Dummies

Web Content Management – Intro of the intro

Hereby my first entry. Just so you know, this is the intro of the intro so please expect case experiences and more detailed articles in the future. You will find “the upcoming” at the very end of each article.

First things first: Definitions
In terms media production/publish, content is the “information” that brings value to you – the end-user– in any particular subject. We use the word “content” referring to media in most circumstances, however what we actually refer to is not media, because media itself is a type of content. To be more accurate, we actually refer to what’s inside media – its content.

Web content is simply what you encounter when you visit any world wide web page, probably. Think about it…Texts, images, videos, sounds, documents, animations, applications… All those stuff you see, actually meant to mean something. At this very moment, I meant to provide a text, a couple of images to produce valuable information for Youngsday. And meanwhile you may be posting some cool tweets, statuses or one of nice photos of yourself to your social media accounts. Think how you carefully choose your words and visuals even if you are aware that..well it’s only a social media profile. And now think about large companies today, running in an era where bold internet presence is key.

Web content can sound pretty simple. Well it’s not and any venture having potential benefit correlated with internet not taking this into account is likely to sink through lack of original and appealing content – putting aside other design factors.

Hence the meme: “Content is King”.

Web Content Management

In theory, web content management is a combination of players, processes and tools support you to collect, manage and publish the information to www – non-stop. Umm players, processes, tools? Yes, there are lots of factors, especially for large multinational enterprises having multi-lingual websites.

Here’s a quick calculation:
Company X has a website with 500 public pages. When you enter the website, you can also see a list where it says, “Please choose your country”. You go to the list and choose yours among 60 countries (locales). That means, Company X has 500×60=30.000 webpages in total, all having non-stop updates, edits, maintenance and monitoring.

That’s why it’s no surprise that lots of factors out there!

The graph below covers basic elements, of course not hard to guess there’s more than that which will be covered in the upcoming Youngsdays.




Image source: Flickr

Emre Gökalp


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